So is your Blog Helping Your Website for your company?
Category : Uncategorized
Fine so now we know articles is king. And since were creating our very own blogs, (remember blogs is short slang for Websites – which can be what their very own “formal and official” brand is), almost all of our data is going to be “unique” and “Original”. Yet every so often, since i’m only person, and since we simply cannot “create” more and more info, we is going to copy data from other web sites. That is fascinating. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and do away with writing anything at all.
Now i want to make this crystal clear. If you are giving a service to people, where most of your business is usually to offer out links to other places exactly where people could possibly get information, in other words you are a repository where people come to get links, because you already does all the exploration – that is fine. Because what you will loose in articles, you will makeup in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE VISITORS – EVEN MORE EYEBALLS — MORE PEOPLE VISITING. And content is normally not the sole parameter an Search Engine discusses. Not with a long shot.
This can be a critical point to keep in mind. All kinds of things we can talk about, every method, out of content to email to email lists to anything, has but one goal in mind. To consistently and constantly enhance and build your website “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the product you are providing, to come back. So please differentiate between end goal and the methods. Articles (discussed in our first article) is a method towards the aim of getting classified by a good standing on a search engine, and the aim is to own people make use of and arrive to your web-site or weblog, and create a “buzz” regarding it. (We might talk about that much later within our series. )
Let us get back on content for a moment. Here we are speaking about something that every writers know about and are acquainted with. Text, thoughts, phrases. Primary, unique text.
So in order to continue on our own fairly logical path, all of us will now pay attention to the “text” and what has to be in it. Which will brings us to the subject of “keywords”. Ahead of explaining precisely what these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) allow us to define keywords more carefully.
If you have a website selling your hair beauty helps, you will want to promote your material writing content material around everything you are selling. Clearly if you produce something about the difference between the latest models of of dish washers, this is not going to relate to the “subject matter” and content of your internet site. So you definitely will write articles or blog posts around your hair supplies. You can write content on good hair care, in order to dye nice hair, how to get eliminate split-ends, how often to shampoo or conditioner etc . and so forth
Our magic hair internet site is called “Hair Is Not Forever”. But this is our site at the moment and we will maintain it as we complement. hairisnotforever also has a blog. This www.mypfsa.org blog we all will call up “SilkyFairHair” and we will put it, in the interest of our model in under the name of the proprietor who’s aptly known as Mr. Nor Hair. So now we have as follows:
1 . Web page – Wild hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is usually fictional)
These kinds of names Are crucial and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as go along through these articles especially when I get to the article around the importance of finding the right name.
And so Mr. Nor Hair great wife, Mrs. Purple Wild hair work together. They will create the web page, get each of the necessary products to sell a thing on it, write a couple of content articles about hair and settle-back and wait for a people to come beating their very own “virtual” door down. Very well as we state in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or as you state in English language, “Knock. Knock. Good Morning! Any person Home? inch
Okay the head of hair couple find out about keywords. Consequently they generate articles in which EVERY sentence has the word hair in it (or balding). Yet hair may be the title of the game. They make sure their articles is primary, and once they may have written two HTML internet pages of scalp articles, strategically placed by their cousin the graphic designer (who is bald) throughout the advertisements for the purpose of hair products and now they presume they are completed!
Woah! Not really by a LONG SHOT! And here is exactly where it gets depressing pertaining to the uninformed and non-dedicated people.
Let’s deal with the “keyword” issue. Keywords are like indices or if you wish, different types. A keyword is something that the search engine will look for and validate (in our day), to use as among the parameters as to how to list your site.
The keywords all of us refer to happen to be in two distinct and totally different locations. The first in the web page header of this site. in what is known as the section to get “meta” tags. We will deal with the meta tag in a diverse article, nevertheless let us simply just say they are the keywords most search results look for (with their “bots”) when visiting your blog. An example coto tag with regards to keywords upon our site may mimic this:
Again inside our article(s) in meta tags all of us will discuss these keywords, and the meta tag, but for now take that as a presented these are some of the keywords that will be in the destinazione tag.
If the Search Engine technology first became popular and meta tags were applied, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta label and answered that was what the internet site was about and listed this website under those keywords. It was caught up on immediately, and humans simply being the handy devils they are, began itemizing keywords that had nothing to do using their sites in order to drive visitors the site. (Remember – the result is the oh-so-important one: Strikes & Eyeballs)
So porno sites especially, adopting this as yet one other “fool the engine” technique, would put keywords just like “hair”, “technology” etc . within their meta tags, and provide the site a great innocuous identity and voila, more traffic.
And so in the limitless battle Search engines like yahoo caught on, and have a few details. They deprecated the importance belonging to the keywords in the meta tags regarding to their algorithms, UNLESS the content on the site actually did match the keywords. Of course , this was not enough since porn sites will set “real” articles around the stuff. I will give you a SERIOUS example that i find funny, but it is very serious.
In one of my posts in the blog, you will find my bio which is found by search engines like yahoo. The other day We received an email from a classic flame of mine declaring “I freaked out. I just googled you, under Ted Gross Writer, and you are linked with a site about tushy’s! ” So I move and Google it, and sure enough in like the fifthly position are these claims: “Ted Gross’s Unofficial Bio – The Real Version by simply Tushy” as well as I click and acquire led to an additional site (no url below as I usually do not want to publicize that site with regards to obvious reasons) and I arrive to a porno site which usually ripped off, out of all the content around the internet, MY profile to get around their particular porn ads. UGH! However, you see that is how crafty people are!
(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Nevertheless keep it in mind. )
Okay ok now what happens — not in theory but in practice.
Two cases: 1 . You could have keywords in the meta tag (and you should have them! ) The little Google search “bot” (that is a program whose job it is to travel around around the Internet, never naps and never feeds on and gets into all those adult sites too!, and picks up information on EVERY sites and so the information may be categorized), pertains to our site of hairisnotforever and flows the keywords on the webpage. Then this kind of little robot makes a overview of the web page. Then the methods take over and match the keywords in the meta tags for the text and stuff with your site. (Remember Search Engines can not “see”, they can be NOT image (males are visually oriented not Search engines like google! ) therefore graphics are generally not taken into account until you use the in die jahre gekommen tag. ) The methods get more plus more sophisticated as time goes on and they search for content, keywords, phrases and so forth (Remember main content! )
2 . You could have no keywords in your destinazione tag so the engine only looks at your articles.
So the happy few figures fine lets place the word hair say, in every single sentence in least 3 times. NO! Have a tendency do that. Overuse of a keyword is a red-flag to a Search Engine and you will be penalized for it! It should be used and used frequently, but NOT over-used.
Now as you Google with respect to hair items using the phrase “balding”, the major search engines has the key word, and dependant on a million parameters decides what position for that specific key phrase, hairisnotforever may have, and nourishes it out.
Consequently our couple figures the actual hell. We will also sell mascara, they usually put in a picture advert plus the word mascara in their keywords, without having any content for doing it. Well then being listed as the last of this last belonging to the last for anyone looking for “mascara”. So for this lesson the formula can be:
“Content+Keywords inside the content+Keywords in Meta label. ”