Is your Blog Promoting Your Website for your company?

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Is your Blog Promoting Your Website for your company?

Category : Uncategorized

OK so now we know content is king. As well as since i will be creating our personal blogs, (remember blogs is usually short slang for Weblogs – which can be what the “formal and official” name is), the majority of our details is going to be “unique” and “Original”. Yet occasionally, since we are only individual, and since all of us simply cannot “create” more and more details, we will certainly copy details from other web sites. That is fascinating. There is no issue with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and do away with writing whatever.

Now i want to make this distinct. If you are providing a service to the people, where most of your business should be to offer away links to other places wherever people could get information, therefore are a database where persons come to get links, because you already did all the study – that is certainly fine. Mainly because what you will loose in content, you will comprise in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE STRIKES – MORE EYEBALLS — MORE PEOPLE VISITING. And content is certainly not the sole parameter a great Search Engine looks at. Not with a long taken.

This can be a critical point to keep in mind. Almost everything we definitely will talk about, every method, right from content to email to lists to whatsoever, has yet one target in mind. To consistently and constantly boost and build your internet site “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the support you are offering, to come back. So please differentiate between the end goal as well as the methods. Content material (discussed within our first article) is a technique towards the aim of getting classified by a good location on a search engine, and the objective is to experience people work with and come to your website or weblog, and make a “buzz” regarding it. (We can talk about this much later in our series. )

Let us go back to content for a moment. In this article we are referring to something that all writers know about and are knowledgeable about. Text, sayings, phrases. Initial, unique text message.

So in order to continue on our very own fairly logical path, we will now concentrate on the “text” and what has to be in it. Which will brings us for the subject of “keywords”. Prior to explaining precisely what these are and either their importance or total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more properly.

If you have a site selling your hair beauty aids, you will want to sell your materials writing articles around what you are selling. Certainly if you write something about the between different models of dishwashers, this is not gonna relate to the “subject matter” and articles of your internet site. So you definitely will write articles or blog posts around your hair supplies. You are likely to write articles on great hair care, to be able to dye your mane, how to get reduce split-ends, when to shampoo or conditioner etc . and so forth

Our magic hair internet site is called “Hair Is Not Forever”. Nonetheless this is the site for now and we will keeping it as we go along. hairisnotforever also offers a blog. This blog we all will call up “SilkyFairHair” and we’ll put it, in the interest of our example in under the name of the proprietor who’s aptly known as Mr. Neither Hair. Right now we have the following:

1 . Web page – Head of hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL can be fictional)

These kinds of names Are necessary and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as we go along through these articles in particular when I be able to the article relating to the importance of discovering the right name.

Thus Mr. Nor Hair great wife, Mrs. Purple Hair work together. They will create the website, get each of the necessary stuff to sell a thing on it, write a couple of content articles about locks and relax and wait for the people to come beating their very own “virtual” door down. Well as we claim in Hebrew, “Boker Tov” (which basically means “Good Morning”), or perhaps as you say in Uk, “Knock. Knock. Good Morning! Any person Home? inch

Okay the head of hair couple learn about keywords. And so they set up articles in which EVERY word has the word hair in it (or balding). Nevertheless hair is the name of the game. They make sure their content is basic, and once they have written two HTML webpages of head of hair articles, smartly placed by their cousin the graphic singer (who is bald) around the advertisements designed for hair products and now they presume they are performed!

Woah! Certainly not by a LONG SHOT! And here is where it gets depressing for the purpose of the uninformed and non-dedicated people.

Let us deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, types. A keyword is something which the search engine will be for and validate (in our day), to use as among the parameters concerning how to list your site.

The keywords we refer to will be in two distinct and totally different areas. The initially in the site header for the site. about what is known as the section to get “meta” tags. We will certainly deal with meta tags in a unique article, even so let us simply say they are the keywords most search results look for (with their “bots”) when visiting your web site. An example meta tag just for keywords about our internet site may be like this:

Again in our article(s) about meta tags we will discuss these keywords, and meta tags, but for at this point take it as a offered these are a few of the keywords which is to be in the coto tag.

When the Search Engine technology first became popular and meta tags were applied, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta tag and assumed that was what the web page was about and listed the website under all those keywords. This was caught up on immediately, and humans becoming the crafty devils they are simply, began real estate keywords that had nothing to do using their sites in order to drive traffic to the site. (Remember – the end result is the oh-so-important one: Traffic & Eyeballs)

So porn sites especially, adopting this as yet one other “fool the engine” approach, would place keywords just like “hair”, “technology” etc . into their meta tags, and give the site an innocuous brand and voila, more traffic.

Hence in the never-ending battle Search Engines caught in, and have a few details. They deprecated the importance of this keywords inside the meta tags relating to their algorithms, UNLESS this article on the site basically did meet the keywords. Of course , this did not include enough seeing that porn sites will set “real” content material around their very own stuff. I will give you a GENUINE example that i find funny, but it is incredibly serious.

In a single of my personal posts in the blog, you can see my biography which is got by search engines like yahoo. The other day We received an email from an old flame of mine expressing “I freaked out. I just googled you, under Allen Gross Writer, and you are linked with a site regarding tushy’s! ” So I head out and Yahoo it, and sure enough in like the 6th position are these claims: “Ted Gross’s Unofficial Biography – The Real Version by simply Tushy” and I simply click and obtain led to another site (no url here as I tend not to want to publicize that site pertaining to obvious reasons) and I arrive to a adult porn site which in turn ripped off, out of all the content over the internet, MY PERSONAL profile to place around their very own porn advertisements. UGH! Nevertheless, you see that is how handy people are!

(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. Nevertheless keep it in mind. )

Okay ok now what happens – not theoretically but in practice.

Two situations: 1 . You may have keywords in the meta indicate (and you need to have them! ) The little Search Engine “bot” (that is a computer software whose job it is to travel around around the Internet, never rests and never eats and gets into all those adult porn sites too!, and accumulates information on ALL OF THE sites so the information can be categorized), comes to our site of hairisnotforever and says the keywords on the web page. Then this little robot makes a snapshot of the web page. Then the methods take over and match the keywords inside the meta tags to the text and stuff on your site. (Remember Search Engines have a tendency “see”, they may be NOT video or graphic (males are visually focused not Search engines like yahoo! ) therefore graphics usually are not taken into account until you use the in die jahre gekommen tag. ) The algorithms get more and even more sophisticated in the future and they try to find content, keywords, phrases etc . (Remember original content! )

2 . You could have no keywords in your destinazione tag hence the engine simply looks at your content.

So each of our happy few figures alright lets put the word frizzy hair say, in each and every sentence at least 3 times. NO! Tend do that. Excessive use of a key phrase is a red-flag to a Google search and you will be penalized for it! It ought to be used and used usually, but NOT overused.

Now when you Google with regards to hair goods using the word “balding”, the major search engines has the key word, and based on a million guidelines decides what position for that specific key phrase, hairisnotforever will have, and passes it out.

So our few figures the particular hell. All of us will also offer mascara, and put in a photo advert as well as the word wimpernfärbung in their keywords, without having any content for doing it. Well then is going to become listed as the last for the last for the last for any individual looking for “mascara”. So just for this lesson the formula is certainly:

“Content+Keywords in the content+Keywords in Meta label. ”

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